The nutra (nutraceutical) vertical is one of the most profitable in affiliate marketing, covering health and wellness products. The market is continually growing, and products like dietary supplements, weight loss solutions, and men’s health remedies remain in constant demand. One of the most effective ways to promote nutra offers is through push ads.
In this article from the experts at ROIads ad network, we will explore how to successfully drive traffic to nutra offers using push ads: we’ll dive into the specifics of nutra push traffic, showcase working ad creatives, and discuss effective strategies for launching ad campaigns.
What is the Nutra Vertical?
Nutra refers to products derived from food sources that offer additional health benefits. This vertical has been considered one of the most profitable in affiliate marketing for many years, largely due to the consistent demand for products aimed at improving physical health. In this section, we’ll quickly explore the different types of products, the reasons behind Nutra’s popularity, and the economic potential of the market.
What Products Fall Under Nutra?
Nutra covers a wide range of product categories, which can be divided into several main groups.
- Weight Loss: This category includes fat burners, carb blockers, and other supplements that help people combat excess weight. Obesity remains a global issue, and consumers worldwide are seeking fast and safe solutions. Additionally, weight loss offers experience seasonal spikes in demand, making them popular year-round.
- Immune Support: Products aimed at strengthening the immune system are especially popular during cold and flu season and have gained even more traction with the increased focus on health post-COVID-19. This category includes vitamins, minerals, herbal extracts, and other immune-boosting supplements.
- Men’s Health: Products for enhancing men’s health, testosterone boosters, potency aids, and muscle growth supplements form another significant segment of the nutra vertical. This niche is highly converting, as many men over 40 experience issues with testosterone levels. Geographically, these products are in high demand in Asia and Latin America.
- Skincare: Anti-aging creams, wrinkle treatments, acne solutions, and other skincare products focus on maintaining youth and beauty. These products appeal mainly to the 30+ age group, particularly women seeking ways to preserve their appearance and address skin concerns. In recent years, trends like “clean beauty” and eco-friendliness have become key, with many brands emphasizing natural ingredients and the absence of harmful chemicals.
Economic Overview of the Nutra Market
The nutraceutical products market is showing significant growth and is considered one of the most promising in the health and nutrition sector. According to a report by Grand View Research, the global nutraceuticals market was valued at $712.55 billion in 2023, and it is expected to grow at an average rate of 9% annually from 2023 to 2030. This growth is driven by increased awareness about the benefits of healthy eating and dietary supplements, lifestyle changes, and a greater focus on disease prevention.
Key Data on the Nutra Market:
- Leading Growth Regions: North America leads the nutraceutical market, driven by high demand for supplements and functional foods. At the same time, the Asia-Pacific region is experiencing rapid growth, particularly in countries like China and India, where interest in traditional and natural remedies is rising.
- Product Segments: The fastest-growing segments include dietary supplements (about 33% market share): vitamins, minerals, and specialized supplements for overall health improvement. Also functional foods and beverages: energy bars, fortified yogurts, and juices.
- Trends: Consumers increasingly prefer products with natural ingredients and bioextracts. The demand for “clean” products, free from artificial additives and chemicals, is on the rise. Meanwhile, personalized nutraceuticals, tailored to individual needs, are becoming a new trend among affluent consumers.
As a result, the nutraceuticals market continues to grow rapidly, attracting investors and creating new opportunities for affiliate marketers.
Why Is the Nutra Vertical So Attractive for Media Buyers?
The demand for nutra products continues to grow steadily as more people strive to lead healthier lifestyles. In addition to the obvious health benefits, many products are marketed as solutions to specific problems — whether it’s quick weight loss, increased energy, or skin rejuvenation. But there are additional factors that make nutra so appealing for affiliate marketers. Here are three key reasons:
- Wide Target Audience: Nutra products appeal to consumers of all ages and genders, which allows media buyers to tailor their advertising to specific demographic groups and achieve high results. Whether targeting younger audiences with fitness supplements or older consumers with anti-aging products, the flexibility is immense.
- Global Demand: Each country has its own specific need for nutra products. For example, in Asia, supplements based on traditional medicine are popular, while in Western Europe and the U.S., consumers are more inclined to choose scientifically proven solutions. This allows marketers to create different creatives and offers for various markets, adapting to local preferences.
- High Average Order Value: Many nutra products, particularly in the skincare and men’s health categories, have a high average order value. This enables affiliate marketers to earn significant commissions on each sale, making it a highly profitable niche.
Thus, nutra products are a stable and lucrative niche for promotion, especially through push ads, which allow marketers to quickly and effectively deliver messages to potential customers.
Why Push Ads Are the Best Nutra Traffic Sources
Push notifications for nutra niche are one of the most effective tools because they allow advertisers to reach their target audience directly through notifications that appear on their device screens, making it a top choice for push traffic for nutra offers.
Advantages of Push Ads:
- High user engagement: Push notifications appear on the user’s device in real-time. This format has maximum visibility since it is almost impossible to ignore, unlike banners or native ads, which can be easily overlooked.
- Low cost: Especially in Tier 2 and Tier 3 countries (India, Vietnam, Bangladesh, Indonesia), push ads are much cheaper than other traffic sources. In Tier 3 regions, the cost per click can be as low as $0.003, making this format ideal for scaling campaigns on smaller budgets.
- Easy setup and targeting: Unlike some other advertising formats, push ads offer diverse audience segmentation options, not only by geography but also through various technical parameters.
Comparison of Push Ads with Other Traffic Sources
- Pop Ads:
Pops (popunders) are also popular for nutra campaigns, but they can irritate users and are often blocked by browsers. Push notifications are seen as a less aggressive format and generally achieve higher engagement, especially on mobile devices. - Native Ads:
Native ads can be effective for nutra, but they suffer from banner blindness over time, reducing click-through rates. Push ads have fewer issues with audience fatigue as they deliver content directly to the user’s screen. - Google and Facebook Ads:
These giants are commonly used for promoting nutra offers, but they present two significant challenges: strict moderation rules that limit the promotion of products with medical claims or promises of quick results, and high costs per click in Tier 1 regions (e.g., the UK and US).
Why Nutra Push Traffic Stands Out
Push ad networks like ROIads have a clear advantage — minimal restrictions compared to Google or Facebook. While major platforms often impose stringent moderation rules for nutra offers, the push format allows advertisers to launch campaigns without the fear of being blocked.
Moreover, promoting nutra offers with push ads proves to be highly cost-effective due to lower costs per click, especially in Tier 2 and Tier 3 countries. The flexibility in targeting and the ability to reach a wide audience make push ads an efficient way to tailor campaigns to specific user groups, ensuring a high level of engagement and scalability.
Quick Overview of ROIads Advertising Network
ROIads is a global advertising network specializing in push and pop ads, making it an excellent choice for promoting nutra offers. Here are the key advantages of the platform:
- Wide Reach: The network covers over 150 geos, including top markets such as Indonesia, India, the U.S., Brazil, and Germany. This ensures access to vast volumes of high-quality traffic, allowing you to effectively target campaigns to different regions and audiences.
- Low Costs: Campaigns can be launched with a minimum cost per click as low as $0.003 in Tier 3 countries. This enables advertisers to achieve high results even with limited budgets.
- Targeting Flexibility: ROIads offers extensive targeting options based on geographic and technical characteristics (geo, devices, operating systems, browsers, etc.), allowing precise customization of campaigns for specific audiences.
- AI Bidding Technology: The AI-based bidding technology helps optimize traffic sources automatically. This significantly increases campaign efficiency and helps achieve maximum ROI with minimal effort.
- No Strict Restrictions: Unlike platforms like Google and Facebook, ROIads does not impose strict moderation rules for nutra offers. This gives advertisers the freedom to promote a wide range of products without the risk of being blocked or restricted by content rules.
With these advantages, ROIads is one of the best platforms for promoting nutra offers with minimal risk and excellent scaling potential.
Best Creative Approaches for Promoting Nutra via Push Ads
We’ve already explored why the nutra vertical is so attractive for advertisers and media buyers and identified the best traffic sources for this niche. Now, it’s time to discuss the creative approaches that help capture audience attention and drive high conversions for your nutra push ads. Visuals play a crucial role in the success of nutra campaigns, especially in push advertising, where every detail of the creative can influence click-through rates and subsequent conversions.
Based on the images provided, several approaches can be identified that work not only for weight loss products but also for other nutraceutical products.
1. “Before and After” Approach
In the first creative, we see a typical “before and after” transformation approach. This example is specifically for a weight loss product, where the result is visually highlighted to instantly grab the target audience’s attention. Such visuals are particularly effective in weight loss push ads, as they build trust and create a desire to learn more about the product by showcasing tangible results. Additionally, these types of creatives often result in higher CTR (Click-Through Rate).
How to apply:
This approach can also be adapted to other nutra product categories, such as:
- Men’s health: Before and after using testosterone boosters or potency enhancers.
- Skincare: Results from anti-aging creams, showing a clear difference in skin condition before and after use.
2. Promotions and Exclusive Offers
The second creative focuses on urgency and value: “Exclusive offer — order now and get 1+1.” Limited-time promotions and bonus offers stimulate immediate action and increase conversion rates. Creating urgency is one of the most effective methods for boosting conversions.
Application:
This approach is universal and can be used for any nutra product:
- Vitamins and immune supplements: For example, “Buy now and get a second pack for free” — a great offer during flu season.
- Sleep aids: “Only today! Buy one bottle, get another for free!”
3. Results-Oriented Messaging
The third creative uses a text block that highlights the product’s key benefits: “Effective fat burning,” “Body detox,” “Appetite suppression.” Clearly displayed results, supported by a positive visual, motivate the user to act. Focusing on specific benefits helps the user immediately understand why they should try the product.
Application:
This format works well for promoting a wide range of nutra products:
- Anti-aging products: For example, “Reduces wrinkles,” “Improves skin tone,” “4-week rejuvenation.”
- Men’s supplements: “Boosts energy,” “Supports testosterone,” “Enhances endurance.”
How to Launch a Nutra Campaign on Push in ROIads
Let’s walk through the main technical steps for launching a nutra campaign on push ads in ROIads. If you want to dive deeper into the nuances of campaign setup, we recommend reading our comprehensive push ad launch guide.
1. Offer Selection in a CPA Network and Registration
After registering in ROIads, the first step is to select the right nutra offer. Nutra offers can include weight loss products, vitamins, or men’s health supplements. Be sure to analyze:
- Target audience: What problems does the product solve? Who is the primary consumer?
- GEO: For example, products for immune support or weight loss are well-suited to markets in Europe or Latin America.
2. Targeting Setup
ROIads provides flexible targeting settings that help focus on the right audience. Right settings is crucial for securing the best push traffic for nutra campaigns
- GEO: Determine which countries or even specific regions suit your offer and product. Weight loss and skincare products perform well in Tier 1 countries, such as the U.S., Canada, and EU nations. At the same time, don’t forget about Tier 2 and Tier 3 countries, where CPC is lower, and traffic volume is higher.
- Devices: Nutra products convert well on mobile devices, especially in developing countries. You can target by device type (smartphones, tablets, desktops) and use advanced targeting options: ROIads offers targeting by operating systems (iOS, Android) and their versions, browsers, browser languages, connection type, mobile carriers, and ISPs.
3. Creative Upload
Effective creatives are key to campaign success, so it’s important to focus on variety and quality. To achieve the best results, upload 5 to 10 different creatives to test which ones perform the best.
4. Budget Setup
Proper budget allocation and accurate bid settings play a crucial role in the success of any ad campaign, especially in the nutra niche where competition is intense. Before launching the campaign, it’s important to calculate the budget for testing and analysis.
It is recommended to allocate a budget equivalent to 10-15 target conversions (CPA) to gather enough data for optimization. For example, if a conversion costs $2, the initial daily budget should be between $20 and $30. We recommend setting the daily budget no lower than $25 to ensure a stable traffic flow and accurate results analysis.
5. Bid Setup
Your bid determines how much you’re willing to pay per click on push ads. It’s important to find the right balance: bidding too high will drain your budget quickly, while bidding too low will limit the amount of traffic you can acquire.
For Tier 1 countries, such as Germany and France, bids are usually higher due to strong competition, but the traffic quality is significantly better. It’s recommended to start with the average bid suggested by the ad network and gradually increase it if you’re not receiving enough traffic. In the Insights tab, available after registering in ROIads, you can find the average and top prices for each GEO.
6. Frequency Capping
To evenly distribute traffic throughout the day and avoid burning through your budget in the first few hours, it’s recommended to use frequency capping. By setting a frequency cap of 1-2 impressions per user per day, you can reach more unique users and preserve traffic until the end of the day.
7. Optimization Using Micro bidding and Black/White Lists
Once your campaign has shown its initial results, it’s time to optimize it. Campaign optimization in ROIads includes powerful tools such as Micro bidding and the use of black- and white-lists.
- Micro bidding allows you to adjust bids for specific traffic segments, helping you manage your budget more accurately and increase campaign performance.
- Black- and white-lists are key to further optimizing traffic sources. You can include top-converting sources in your white list to receive high-quality traffic and exclude low-quality sources with a black list to avoid unnecessary costs.
You can also request pre-made black- or white-lists from your personal manager, who can help optimize the campaign based on their experience and platform data.
Guides for Launching Push Campaigns in Other Verticals
In our blog, you’ll find plenty of helpful guides on other verticals, which will help you launch campaigns like a pro. Our recommendations will help you avoid mistakes and improve the effectiveness of your advertising activities:
Conclusion
Nutra push ads are one of the most effective and scalable ways to promote health and wellness products in today’s competitive market. With the ability to reach a global audience, flexible targeting options, and lower costs compared to other ad formats, push traffic opens up endless opportunities for success. Now that you have the tools, strategies, and insights to launch a successful nutra campaign, the next step is to take action.
Leverage the power of ROIads to drive conversions, optimize your traffic, and grow your profits. Get started today, and turn your nutra campaigns into a success story with us!
